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Social Media case studies: Yoo

yoo is a global design and marketing company that specialises in building interiors and architecture.

Run by globally celebrated designer Phillippe Starck and property developer John Hitchcox - founder of the Manhattan Loft Corporation - yoo is synonomous with upmarket style and fashion.

Designers working on global interior projects for hotels and apartments include Starck, Kelly Hoppen, Jade Jagger and Marcel Wanders.

Bernadette Costello started by setting up blogs for yoo and then wrote and presented videos for its new architecture service. This involved filming three videos and interviewing its head of architecture, Mark Davison, at The Lakes by yoo. The videos sit on its website and are also used for sales presentations.

Project Deliverables: Blogs, interviewing and film scriptwriting


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