Gourmio is a new London-based company selling ready-to-cook recipe boxes that contain all the ingredients and recipes to create the authentic flavours of Italy at home. Gourmio's mission is to make it easy for home cooks to source hard-to-find ingredients and to discover the authenticity and simplicity of Italian cuisine.

Costello Media provided copywriting for Gourmio's easy-step recipe cards as well as copy for Gourmio's marketing material and website. We then planned and executed Gourmio's PR launch in the UK.

This included: PR strategy, media food trials, liaison with food journalists and bloggers, press releases, a high-profile media event at Opera Holland Park, negotiated advertising deals, wrote advertorial copy, sourced brand ambassadors and integrated Gourmio's online PR with its social media activity.

Project Deliverables: Full service PR and copywriting