The Accomplice is a new Australian wine brand designed to sell in independent wine merchants.

The brand partnered with wine retailers who were looking for a great-tasting wine to provide a point of difference from supermarkets.

Costello Media was asked to provide copywriting services for The Accomplice, including its new website and a press release to announce the arrival of the brand in the UK.

The Accomplice was featured as a case study by Harpers Wine & Sprit Magazine and the wine is currently being rolled out to independent merchants, wholesalers, pubs, bars and restaurants in the UK.

Project Deliverables: Copywriting